Video Games are no longer a fringe entertainment, they have gone extremely mainstream. Characters & game situations are recognized by many a person young and old... show a person who doesn't know who Mario is or doesn't know what a warp pipe does, and I will show you someone who has lived under a rock for the past 30 years. Nike recognized this, and decided to appeal to the gamers inside all of us to sell us on the new Nike + athletic program. They use recognizable situations from some of the greatest games of all time (Mario Brothers, Donkey Kong, etc) to show what it is like to work out in the brave new world of Nike +. The gang at Nike always makes fantastic commercials, and this one is no exception. Well done... check out the full video after the jump.
Thanks to Briana for the tip!!!
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